Fujitsu ::
Daily Fuel

Fujitsu makes a very wide variety of consumer and enterprise computing products and have decided to make a push to make that fact well known. Catapult Direct Marketing, who handles some of Fujitsu's work, collaborated with DMNA to create the concept for a microsite in which there is a virtual coffee shop called Daily Fuel, and the regular customers all use Fujitsu computer products in some way. When you click on one of the four regulars, a video vignette appears and briefly tells their story. The videos you see above are those vignettes.

I was brought in by DMNA to handle post production. In this case the job also entailed coming up with the look and feel, type treatment, and editing style of the videos. The editing was done using Final Cut Pro, compositing and motion graphics in After Effects. During production we picked up some help from my friends at R&R Studios, whose work I directed on the SMB and Medical vignettes, while I handled post on Blogger and IT by myself.

This was both a satisfying and frustrating job: I got to make a lot of creative decisions and found myself directing others with great confidence, but found myself bogged down by a lack of pre-production work from the agencies. I cannot stress enough the importance of pre-planning on a project like this... it takes twice as long to wing it, as I found out.

BEA ::
HP+BEA

As a holiday gift to the executives at HP, BEA decided to send gift baskets complete with digital picture frames pre-loaded with this video - a light-hearted takeoff on HP's 'hand' ad campaign. Of course they had a small budget and short timeline.

For this project I guided pre-production, produced the shoot, and handled all post production within their schedule - just two weeks. Editing, color correction, compositing and effects.

Lucile Packard Children's Hospital ::
Hop, Skip, and a Jump

The children's hospital has expanded to include a branch in San Jose to serve their south bay patients. They prepared a print and television campaign to make the announcement including this ad.

The film was shot on 16mm film I oversaw telecine, color correction, and edited the spot.

2007 Bronze Addy Award Winner, Silicon Valley AAF

EE Times ::
Ace Awards Introductory Video

For the 2006 Embedded Systems Conference, hosted by CMP and EE Times, we created this video as an introduction to their engineer's award show. We wanted to convey the sense of drama and wonder that truly inspired us when we thought of the problems tackled by the featured engineers.

I served as editor on this project.